{"id":7856,"date":"2018-04-30T11:00:48","date_gmt":"2018-04-30T10:00:48","guid":{"rendered":"http:\/\/pixelfield.co.uk\/?p=7856"},"modified":"2021-06-08T10:33:32","modified_gmt":"2021-06-08T08:33:32","slug":"ux-m-commerce","status":"publish","type":"post","link":"https:\/\/pixelfield.co.uk\/blog\/ux-m-commerce\/","title":{"rendered":"UX in m-commerce"},"content":{"rendered":"

Back in 2013, the mobile commerce revenue reached 98 <\/span>billion US dollars. The next year, in 2014 this number has risen to 184\u00a0<\/span>billion, which is twice as much. Can you guess how much it will be this year,\u00a0<\/span>in 2018?<\/span><\/p>\n

The estimated revenue amount for 2018 is 669 billion.\u00a0<\/span>This trend has brought a lot of pressure on the mobile user experience, which\u00a0<\/span>is still, in some cases, not as good as it should be. In fact, if you look at\u00a0<\/span>the statistics from previous years, you will see that PC users have made more\u00a0<\/span>conversions than mobile phone<\/a> users.<\/span><\/p>\n

Maybe you are wondering what to do in order to avoid losing\u00a0<\/span>your customers just because your website doesn’t offer them what they are\u00a0<\/span>looking for, or more precisely they just can’t find it there.<\/span><\/p>\n

While designing a m-commerce website, you should always\u00a0<\/span>keep in mind that you will never fit much information on the small screen of\u00a0<\/span>mobile phones. Is there an information on the desktop version you don’t necessarily\u00a0<\/span>need? Leave it out, save the space for important information.<\/span><\/p>\n

Try to get the most from all the mobile features. Do\u00a0<\/span>you have stores, where the customer can pick up their purchase? Let them find\u00a0<\/span>the nearest one via GPS localization. People are grateful when you save their time\u00a0<\/span>and they don’t have to type their address. It is also very useful when\u00a0<\/span>estimating the delivery costs, so go ahead, implement geolocation to your\u00a0<\/span>website<\/a>.<\/span><\/p>\n

It is always great to put yourself into the shoes of\u00a0<\/span>your customers. Let’s say you have a question about a product and you need the\u00a0<\/span>answer as fast as possible. What would do? Call the company, what else. The\u00a0<\/span>easiest way to do it is just tap on one button and start calling immediately.\u00a0<\/span>How to simplify calling you? It is very easy, just put a button with your\u00a0<\/span>phone number on your website, which after being tapped on, dials the number.<\/span><\/p>\n

Another very common mistake in m-commerce UX is made\u00a0<\/span>with pictures. When buying a product, you will most likely want to see what you\u00a0<\/span>are spending your money on. Almost 40 % of mobile e-commerce don’t allow their\u00a0<\/span>users to zoom the pictures via gestures (e.g. double tap).<\/span><\/p>\n

When typing the number of your credit card, would you\u00a0<\/span>rather switch the keyboard from letters to numbers or would you rather have the\u00a0<\/span>numbers ready for you as soon as you tap on the field, where the card number\u00a0<\/span>goes? The second option. So, remember it, you are not the only one.<\/span><\/p>\n

Finally, make your websites and web apps<\/a> fast! We live a world,\u00a0<\/span>where every second is precious. Nobody wants to wait for their request to be\u00a0<\/span>completed. Some people say that the maximum loading time is five seconds.\u00a0<\/span>Well, honestly, try to even faster. Keep in mind what you could do in those 5\u00a0<\/span>second…for example load a completely different website.<\/span><\/p>\n

There are many other tips to make your website more\u00a0<\/span>profitable on mobile devices. We could write about them for hours. However, the\u00a0<\/span>only valuable recommendation is to always think about your own online\u00a0<\/span>experience and try to avoid the mistakes that made you angry a you didn’t finish\u00a0<\/span>your order. Highly recommended is to conduct user testing to see the advantages and disadvantages of the particular website.\u00a0<\/span><\/p>\n

If you know your websites could have been better on\u00a0<\/span>mobile phones, but you don’t know what to do about it, feel free to look at our\u00a0<\/span>services. In Pixelfield<\/a>, we will figure it out for you.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Back in 2013, the mobile commerce revenue reached 98 billion US dollars. The next year, in 2014 this number has risen to 184\u00a0billion, which is twice as much.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[13,14,11,12],"yoast_head":"\nUX in m-commerce - Pixelfield blog<\/title>\n<meta name=\"description\" content=\"Back in 2013, the mobile commerce revenue reached 98 billion US dollars. 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