{"id":8422,"date":"2020-01-28T12:25:12","date_gmt":"2020-01-28T11:25:12","guid":{"rendered":"https:\/\/pixelfield.co.uk\/blog\/?p=8422"},"modified":"2021-06-08T11:16:55","modified_gmt":"2021-06-08T09:16:55","slug":"gamification-in-digital-product-design-with-dr-zac-fitz-walter-pixelfield-podcast-ep-11","status":"publish","type":"post","link":"https:\/\/pixelfield.co.uk\/blog\/gamification-in-digital-product-design-with-dr-zac-fitz-walter-pixelfield-podcast-ep-11\/","title":{"rendered":"Gamification in digital product design with Dr Zac Fitz-Walter (Pixelfield podcast ep. 11)"},"content":{"rendered":"\n<p>We are kicking off the new decade of the Pixelfield podcast with a very fun topic and an even more exciting guest. Dr. Zac Fitz-Walter joined us to discuss the art and science behind increasing motivation and engagement with gamification. We touched upon different approaches to motivational design, talked about the main components of gamification, and discussed when and why it might be particularly useful to apply gamified elements in your digital product design. Enjoy!<br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Listen to the episode here!<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow\">\n<iframe loading=\"lazy\" src=\"https:\/\/anchor.fm\/pixelfield\/embed\/episodes\/11-Gamification-in-digital-product-design-with-Dr--Zac-Fitz-Walter-eafqtp\" height=\"102px\" width=\"400px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/div>\n\n\n\n<p><strong>This episode\u2019s guest:<\/strong><\/p>\n\n\n\n<ul><li>Dr. Zac Fitz-Walter is a speaker, trainer, lecturer and gamer. He earned of the world\u2019s first PhDs in gamification and taught several university courses on the topic.<\/li><li>Zac provides companies and government organizations with workshops and guidance on how to effectively apply game mechanics and gamified elements in non-game environments.<\/li><li><a href=\"https:\/\/zacfitzwalter.com\/\">https:\/\/zacfitzwalter.com\/<\/a><\/li><\/ul>\n\n\n\n<p><strong>Your host:<\/strong><\/p>\n\n\n\n<ul><li>Marek Hasa is Pixelfield\u2019s marketing and behavioural adviser.<\/li><li>Pixelfield is a <a href=\"https:\/\/pixelfield.co.uk\/app-development-agency-london\/\">digital design &amp; development<\/a> company with offices in London, Amsterdam and Prague.<\/li><\/ul>\n\n\n\n<p>Follow Zac on <a href=\"https:\/\/www.linkedin.com\/in\/zac-fitz-walter\/\">LinkedIn here <\/a>or follow him on Twitter! \ud83d\udc47<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<a class=\"twitter-timeline\" data-width=\"500\" data-height=\"750\" data-dnt=\"true\" href=\"https:\/\/twitter.com\/zacfitzwalter?ref_src=twsrc%5Etfw\">Tweets by zacfitzwalter<\/a><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>We are kicking off the new decade of the Pixelfield podcast with a very fun topic and an even more exciting guest. Dr. Zac Fitz-Walter joined us to discuss the art and science behind increasing motivation and engagement with gamification. We touched upon different approaches to motivational design, talked about the main components of gamification,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":8426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,5,7,37],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gamification in digital product design with Dr Zac Fitz-Walter (Pixelfield podcast ep. 11) - Pixelfield blog<\/title>\n<meta name=\"description\" content=\"Dr. Zac Fitz-Walter joined us to discuss the art and science behind increasing motivation and engagement with gamification.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pixelfield.co.uk\/blog\/gamification-in-digital-product-design-with-dr-zac-fitz-walter-pixelfield-podcast-ep-11\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gamification in digital product design with Dr Zac Fitz-Walter (Pixelfield podcast ep. 11) - 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