{"id":8449,"date":"2020-02-09T20:12:34","date_gmt":"2020-02-09T19:12:34","guid":{"rendered":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/?p=8449"},"modified":"2021-06-06T17:33:31","modified_gmt":"2021-06-06T15:33:31","slug":"webar-is-it-production-ready-wins-and-pitfalls-of-ar-development","status":"publish","type":"post","link":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/webar-is-it-production-ready-wins-and-pitfalls-of-ar-development\/","title":{"rendered":"WebAR &#8211; is it production-ready? Wins and pitfalls of AR development"},"content":{"rendered":"\n<p>We have recently started working with WebAR technology. It is super fun both developers and final users. The <a href=\"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/augmented-virtual-reality\/\">augmented reality development<\/a> is definitely going to be something to think of when you will plan your future product and campaigns. What can you expect? How production-ready is the technology and what are the pitfalls?&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The web AR app performance<\/strong><\/h2>\n\n\n\n<p>One of the main things you definitely need to things about is app performance. We tested on different devices, more powerful Androids are working fine (and we had no issues except for tracking, see below), iPhones (especially not the current lineup) and slower Androids show some stuttering after a while. There\u2019s not much to do about tracking, as that\u2019s handled by A-frame (or another framework) and their algorithms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Think about the detail of your model<\/h3>\n\n\n\n<p>Next one is the model itself and it\u2019s quality. The 3D model can be huge and very detailed, you need to create a simplified version more suitable for the use case, that will still look good. You can get some performance improvements by degrading the quality of the model even more. This is something you need to think about before you start both modelling and development<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Camera speed varies based on the tracking type<\/h3>\n\n\n\n<p>Camera speed and occasional freezing is a performance issue. Most of it is due to the nature of the experience (marker-based is heavier on hardware), theoretically, this can be improved by having a simpler (and worse looking) model.<\/p>\n\n\n\n<p>Marker-based experience is generally performing worse on iPhones (especially not the latest ones), as they are using the same internals (CPU \/ graphics chip) to find and process the marker and display the model+lighting+animation. Quick Youtube search will show that most examples of marker-based webAR is laggy, as opposed to markerless surface-based experiences, which uses iPhone\u2019s integrated AR chip to do the AR computing (finding surface etc) and CPU \/ graphics chip has then more power for the rest.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The technology and object format<\/h2>\n\n\n\n<p>You can choose almost any software to create your 3D models and animations. Be careful about which one you are going to choose &#8211; it needs to work with the tech you will be used for creating the experience. Not every software supports all the formats. It is almost impossible to fix this in the later stages as the conversions are not reliable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> Test your exports early.<\/h3>\n\n\n\n<p>Be careful when you create the skeleton for your objects. Export the animation and see how it works in the augmented reality. Create the final animations, objects and textures only when you are certain that the export is going to be without issues.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large\"><p>Now it&#8217;s up to you. What is missing in this article? Let us know in the comments!<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>We have recently started working with WebAR technology. It is super fun both developers and final users. The augmented reality development is definitely going to be something to think of when you will plan your future product and campaigns. What can you expect? How production-ready is the technology and what are the pitfalls?&nbsp; The web&#8230;<\/p>\n","protected":false},"author":2,"featured_media":8450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WebAR - is it production-ready? Wins and pitfalls of AR development - WASH & CUT HAIR SALOON LIMITED blog<\/title>\n<meta name=\"description\" content=\"Are you thinking about ar development? Is the technology ready for a commercial use? And what are some things to be careful about?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/webar-is-it-production-ready-wins-and-pitfalls-of-ar-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WebAR - is it production-ready? Wins and pitfalls of AR development - WASH & CUT HAIR SALOON LIMITED blog\" \/>\n<meta property=\"og:description\" content=\"Are you thinking about ar development? Is the technology ready for a commercial use? And what are some things to be careful about?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/webar-is-it-production-ready-wins-and-pitfalls-of-ar-development\/\" \/>\n<meta property=\"og:site_name\" content=\"WASH & CUT HAIR SALOON LIMITED blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-09T19:12:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-06T15:33:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/wp-content\/uploads\/2020\/02\/Screenshot-2020-02-09-at-20.11.15.png\" \/>\n\t<meta property=\"og:image:width\" content=\"888\" \/>\n\t<meta property=\"og:image:height\" content=\"948\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"WASH & CUT HAIR SALOON LIMITED team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"WASH & CUT HAIR SALOON LIMITED team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/webar-is-it-production-ready-wins-and-pitfalls-of-ar-development\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/webar-is-it-production-ready-wins-and-pitfalls-of-ar-development\/\"},\"author\":{\"name\":\"WASH & CUT HAIR SALOON LIMITED team\",\"@id\":\"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/#\/schema\/person\/75810cac369d5848bf9b58f4dc001859\"},\"headline\":\"WebAR &#8211; is it production-ready? Wins and pitfalls of AR development\",\"datePublished\":\"2020-02-09T19:12:34+00:00\",\"dateModified\":\"2021-06-06T15:33:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/webar-is-it-production-ready-wins-and-pitfalls-of-ar-development\/\"},\"wordCount\":472,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/#organization\"},\"articleSection\":[\"Design\",\"Development\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/webar-is-it-production-ready-wins-and-pitfalls-of-ar-development\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/webar-is-it-production-ready-wins-and-pitfalls-of-ar-development\/\",\"url\":\"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/webar-is-it-production-ready-wins-and-pitfalls-of-ar-development\/\",\"name\":\"WebAR - is it production-ready? Wins and pitfalls of AR development - WASH & CUT HAIR SALOON LIMITED blog\",\"isPartOf\":{\"@id\":\"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/#website\"},\"datePublished\":\"2020-02-09T19:12:34+00:00\",\"dateModified\":\"2021-06-06T15:33:31+00:00\",\"description\":\"Are you thinking about ar development? Is the technology ready for a commercial use? And what are some things to be careful about?\",\"breadcrumb\":{\"@id\":\"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/webar-is-it-production-ready-wins-and-pitfalls-of-ar-development\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/webar-is-it-production-ready-wins-and-pitfalls-of-ar-development\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/webar-is-it-production-ready-wins-and-pitfalls-of-ar-development\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WebAR &#8211; is it production-ready? Wins and pitfalls of AR development\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/#website\",\"url\":\"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/\",\"name\":\"WASH & CUT HAIR SALOON LIMITED blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/#organization\",\"name\":\"WASH & CUT HAIR SALOON LIMITED\",\"url\":\"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/wp-content\/uploads\/2021\/09\/logo_pixelfield.png\",\"contentUrl\":\"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/wp-content\/uploads\/2021\/09\/logo_pixelfield.png\",\"width\":600,\"height\":600,\"caption\":\"WASH & CUT HAIR SALOON LIMITED\"},\"image\":{\"@id\":\"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/#\/schema\/person\/75810cac369d5848bf9b58f4dc001859\",\"name\":\"WASH & CUT HAIR SALOON LIMITED team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/wp-content\/uploads\/2019\/07\/pf-logo.png\",\"contentUrl\":\"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/wp-content\/uploads\/2019\/07\/pf-logo.png\",\"caption\":\"WASH & CUT HAIR SALOON LIMITED team\"},\"url\":\"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/author\/pixel12345\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WebAR - is it production-ready? Wins and pitfalls of AR development - WASH & CUT HAIR SALOON LIMITED blog","description":"Are you thinking about ar development? Is the technology ready for a commercial use? And what are some things to be careful about?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/webar-is-it-production-ready-wins-and-pitfalls-of-ar-development\/","og_locale":"en_GB","og_type":"article","og_title":"WebAR - is it production-ready? Wins and pitfalls of AR development - WASH & CUT HAIR SALOON LIMITED blog","og_description":"Are you thinking about ar development? Is the technology ready for a commercial use? And what are some things to be careful about?","og_url":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/webar-is-it-production-ready-wins-and-pitfalls-of-ar-development\/","og_site_name":"WASH & CUT HAIR SALOON LIMITED blog","article_published_time":"2020-02-09T19:12:34+00:00","article_modified_time":"2021-06-06T15:33:31+00:00","og_image":[{"width":888,"height":948,"url":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/wp-content\/uploads\/2020\/02\/Screenshot-2020-02-09-at-20.11.15.png","type":"image\/png"}],"author":"WASH & CUT HAIR SALOON LIMITED team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"WASH & CUT HAIR SALOON LIMITED team","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/webar-is-it-production-ready-wins-and-pitfalls-of-ar-development\/#article","isPartOf":{"@id":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/webar-is-it-production-ready-wins-and-pitfalls-of-ar-development\/"},"author":{"name":"WASH & CUT HAIR SALOON LIMITED team","@id":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/#\/schema\/person\/75810cac369d5848bf9b58f4dc001859"},"headline":"WebAR &#8211; is it production-ready? Wins and pitfalls of AR development","datePublished":"2020-02-09T19:12:34+00:00","dateModified":"2021-06-06T15:33:31+00:00","mainEntityOfPage":{"@id":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/webar-is-it-production-ready-wins-and-pitfalls-of-ar-development\/"},"wordCount":472,"commentCount":0,"publisher":{"@id":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/#organization"},"articleSection":["Design","Development"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/webar-is-it-production-ready-wins-and-pitfalls-of-ar-development\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/webar-is-it-production-ready-wins-and-pitfalls-of-ar-development\/","url":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/webar-is-it-production-ready-wins-and-pitfalls-of-ar-development\/","name":"WebAR - is it production-ready? Wins and pitfalls of AR development - WASH & CUT HAIR SALOON LIMITED blog","isPartOf":{"@id":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/#website"},"datePublished":"2020-02-09T19:12:34+00:00","dateModified":"2021-06-06T15:33:31+00:00","description":"Are you thinking about ar development? Is the technology ready for a commercial use? And what are some things to be careful about?","breadcrumb":{"@id":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/webar-is-it-production-ready-wins-and-pitfalls-of-ar-development\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/webar-is-it-production-ready-wins-and-pitfalls-of-ar-development\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/webar-is-it-production-ready-wins-and-pitfalls-of-ar-development\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/"},{"@type":"ListItem","position":2,"name":"WebAR &#8211; is it production-ready? Wins and pitfalls of AR development"}]},{"@type":"WebSite","@id":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/#website","url":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/","name":"WASH & CUT HAIR SALOON LIMITED blog","description":"","publisher":{"@id":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/#organization","name":"WASH & CUT HAIR SALOON LIMITED","url":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/wp-content\/uploads\/2021\/09\/logo_pixelfield.png","contentUrl":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/wp-content\/uploads\/2021\/09\/logo_pixelfield.png","width":600,"height":600,"caption":"WASH & CUT HAIR SALOON LIMITED"},"image":{"@id":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/#\/schema\/person\/75810cac369d5848bf9b58f4dc001859","name":"WASH & CUT HAIR SALOON LIMITED team","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/#\/schema\/person\/image\/","url":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/wp-content\/uploads\/2019\/07\/pf-logo.png","contentUrl":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/wp-content\/uploads\/2019\/07\/pf-logo.png","caption":"WASH & CUT HAIR SALOON LIMITED team"},"url":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/author\/pixel12345\/"}]}},"_links":{"self":[{"href":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/wp-json\/wp\/v2\/posts\/8449"}],"collection":[{"href":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=8449"}],"version-history":[{"count":2,"href":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/wp-json\/wp\/v2\/posts\/8449\/revisions"}],"predecessor-version":[{"id":8452,"href":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/wp-json\/wp\/v2\/posts\/8449\/revisions\/8452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/wp-json\/wp\/v2\/media\/8450"}],"wp:attachment":[{"href":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=8449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=8449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/WASH & CUT HAIR SALOON LIMITED.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=8449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}