8 Excellent Strategies to Differentiate Out in the Competitive Mobile App Market with Your Own Application

Unquestionably, if one wants to market their product, one must make it distinctive. Yeah, something will automatically be successful if it’s unique. The same situation applies to mobile applications because there are nearly 9 million of them available and fierce rivalry among them. Everyone is looking for something special because it seems difficult to stand out.

True, according to statistics, the typical smartphone user has 40 apps on his mobile device, utilizing 18 of them on a regular basis. It’s essential to think creatively and create something that people would adore right away because user attention spans are so short and there’s so much competition. You can practice by building a website through some of the best membership builders, such as Squarespace or MemberSpace. These give you the opportunity to make a design that adapts, and because they are both mobile-friendly, your visitors will enjoy a seamless browsing experience on any device. This is a good starting point for creating apps because the outcome of building a website in the described way and with the mentioned programs is exactly what you want with your smartphone application.

In order to help your application distinguish among others in the app store (Google Play or the App Store) and attract users, we’ve put together this detailed guide with tips and methods.

Choose a Memorable Name or Catchy Words for It

The application’s name, however, is what users will notice right away, so it should be catchy, clever, and pertinent. It should also be succinct and pleasant. The third need is that it must be extremely relevant to the smartphone app. Try it out with this illustration: The term “Messenger” is concise, correlated, splendid to pronounce, and distinctive. To title the mobile applications as any fashionable and catchy term, you may also add a prefix and suffix to the acronym, add a “Z” at the end of the app or put it in between the name, attempt word juggling, etc.

The most crucial thing is that it should in some way communicate your main idea while also attracting customers. Also, keep the title brief yet trendy and snappy to match the store’s word limit (App Store allows 50 characters, while Google Play only allows 30). Also, take your time coming up with the finest name since it’s one of your app’s most crucial metadata. Moreover, avoid stuffing your app name with nothing but keywords! Include a few of them in the title and save the remainder for the (Android) fields designated for keywords or descriptions.

Be prepared with proper App Store Optimization (ASO) in addition to your app’s name and position it as the best choice for users since they’ll utilize the search bar to find it even before they use it. To locate the keywords, feel free to utilize excellent SEO tools. Moreover, try crafting a strong description for your app since both platforms allow you to do so in the description section. Unfortunately, the App Store’s text has no bearing on your ASO rating.

With Google Play, there are two distinct fields to complete: a comprehensive description with a 400-character limit and a brief summary with an 80-character restriction. Yet, you shouldn’t be confused by the App Store’s infinite character restriction for the description. A survey found that the majority of the most popular applications describe the core functionality of their products in between 100 and 300 characters. Hence, consider the suitability of every sentence you use to ensure your app appears hip and current to users.

Remember that only a strong beginning leads to a strong conclusion, so don’t let your app’s subpar name or description ruin it!

Create a Memorable Logo

Everyone is aware that the logo is essential since it serves as an “Emblem” for the application. So, the logo’s aesthetic quality is crucial. The reason is that it immediately grabs our attention.

The hardest part of creating a logo is making sure it’s as distinctive as possible while also being supremely easy to use and beautiful. Many fantastic products, including Whatsapp, Facebook, Viber, Snapchat, Hike, etc., have such fantastic logos that they are permanently imprinted in our minds. It must be calm and paramount. That’s the beauty of it, we suppose. And somehow, we all have the same desire. Make an effort to render it original, memorable, and the best you can.

Think the Guidelines for the Platform You Chose into Consideration

Poor platform-specific UI/UX is the main cause of mobile app failure. An effective app must therefore handle the platform context since it will be accessible to all users on that platform.

When creating an app for both Google Play and the App Store, you can also examine the distinctions in policies between the two. When it concerns the title, the App Store allows you to utilize 50 characters, while Google Play only allows you to be creative with 30. The variety of categories that your software can be published in varies between platforms since, under certain circumstances, one app can only be featured in one category on Google Play and a maximum of three separate categories on iOS.

Also, you should take into account how the peculiarities of screen resolution and navigation require an app’s UX/UI to be adjusted for Google Play and the App Store. Last but not least, your developer team should take into account platform search features and quality requirements.

In addition, one should take into account the limitations and specifications unique to the Android and iOS platforms. You may also want to employ somewhat different styles for various platforms at times. Because both Google Play and the App Store don’t support the same configuration, it’s a requirement that big apps follow and take into consideration when designing an app that will be available in both stores. All things considered, you might need to adopt a platform-oriented strategy and produce two distinct interface designs that adhere to both Apple’s guidelines and Google’s Material Design.

If you’d like your smartphone app to be available on both platforms, you might try taking the app’s size into account. We advise against exceeding the 20 MB limit in order to provide the best experience to every user. However, keep in mind that this is only a suggestion and shouldn’t be seen as a necessity, as you are free to choose the app’s size based on the content you provide. For example, game apps are typically larger than apps from other categories.

Get Your Audience Involved

Are you considering how to accomplish this? We’re now discussing market research. The most crucial step one can take before releasing a new product is market research. Market research assists in understanding the target market by analyzing the total market.

Such a solution not only aids in improving your market understanding but also assists you in favoring your target market within a particular niche. To locate your potential users, you can also look at the popular app trends right now or get in touch with a certain social group. No matter which approach you opt for, having specific issues or demands that your app addresses (like a regulated cab service with wireless transactions or a dependable alarm system) makes it stand out from the competition.

Also, as your prototype develops, you’ll want to draw in the early adopters and visionaries. By conducting these surveys, you can gain assistance from respondents who’ll respond to your questions regarding the app and provide feedback on its shortcomings. So, prior to creating a product, it’s imperative to understand your target market. A number of excellent companies gather customer feedback before releasing each new product.

Add Visuals

You can’t undervalue the impact that graphics have on how people perceive your app, so take that into consideration. As we’ve already discussed, you need to come up with a catchy icon for your app because it’s just as important as the name. It undoubtedly falls under the graphics of the app, therefore, you can utilize a distinctive shape, a straightforward yet lively color, and the initial character of your brand to create a good icon. Also, by giving consumers a variety of possibilities, it might be simpler for you to select the precise icon.

You can go one step farther and include screenshots and videos. Well, you may start with videos on your mobile app. Use the examples of several well-known programs to get ideas for how to make a straightforward movie showing customers how to operate your app. To help consumers understand your software, you can then include screenshots.

A nice image is preferable to text because of the physical features that define the human mind and perception. Remember that users only spend 8 seconds on average interacting with any one app. Though both stores allow you to utilize five printscreens, be careful how they appear. Try to make the screenshots in particular both visually appealing and representative of the core of your product.

Develop a Digital Strategy

As we all know, planning promotes greater growth. For better outcomes, put together a strategy for your app. You may undoubtedly take into account all the particulars of your app’s marketing and design when creating an appropriate plan. Always pay close attention to the method you’ll employ to generate income. Yeah, abandon the “I’ll worry about that later” mentality when it regards monetization since, at this point, it’s crucial to think about a business model that’s successful for your app.

Simply concentrate on the qualities that your users are likely to pay for, as well as the uniqueness, problems, and strategies of rival apps. For instance, purchased filters are available in mobile photo editors, and in-game apps can have some features that allow players to purchase upgraded characters. Also, the creation of MVPs (minimum viable products) is another indication of a sound strategy. This product version is indeed a fantastic place to start when developing your app because it has both potential customers’ problems and simple solutions. Among mobile applications that began with MVP development, you may find a number of top-tier titles. For instance, launching a cross-platform smartphone application with a promotional video can help one secure funding.

Start Informing Everyone Else

The next step is to tell people about your app. Indeed, inform your prospective customers that they are in for a treat with a fresh application. You can utilize your website and social media as a speaking platform to draw consumers to this phase. In this situation, you might take each social network’s advantages into account when promoting yourself. You can choose platform-specific strategies to advertise the app.

For instance, you can utilize Facebook to gather audience feedback, whereas Instagram allows you to employ hashtags and visual content as a crucial tactic. Use the “one-click” criterion consistently for users upon every platform. That is, one can instantly download the app with a click after viewing the offering on social media.

Nevertheless, simply posting a link is insufficient. So, you might consider using advertisements, built-in applications, and paid upgrades to increase the effectiveness of your campaign. Because social media unquestionably helps your mobile app’s marketing succeed. Instead of focusing solely on text-only advertisements, you may also put photos and video apps. Instead of focusing solely on text-only adverts, you may also put photos and video apps. For even better outcomes, you can also include a CTA (call-to-action) visual sample.

A hard-sell strategy should not be used at all when engaging with your audience. To give your users useful information, consider incorporating advice, tutorials, and instructive articles. You may utilize social media to sell your app and increase the number of people who use it.

Get Feedback

The creation of a place where your clients can post comments is the final and most crucial step. Because it will increase user engagement and, through their comments, assist you in improving. In this instance, it’s most necessary to improve the presentation of user-generated material on social media.

So, all in all, thoroughly read the app reviews and consider their applicability. Remember to stay away from phony reviews because they may cause both stores to completely prohibit your app and may also mislead you about the genuine worth of your mobile app. Moreover, attempt to maximize the stats available from merchants. Verify a number of elements to see how frequently your application has just been downloaded as well as when it was last updated. Furthermore, it might be platform-oriented.

For instance, if we’re talking about Google Play, you may also exploit the benefits of Google Spaces integration to gather user sentiment and “+1”. These statistics can be used to determine how popular your app is, and they may indicate you ought to alter your marketing plans for it.

Conclusion

Building an app is simple, but seeing success with it is a laborious process. And, as we all know, there are a ton of options and tactics to select from to maintain your app distinctive and appealing in the App Store. Although no approach or method can ensure success, you can use the aforementioned procedures to raise your, say, App Store Ratings, Reviews, and Responses as well as your chances of success.