Hiring the right app development agency can make or break your project. Whether you’re creating an app to engage customers, streamline internal processes, or launch an innovative idea, the agency you choose will play a pivotal role in your success.
Asking the right questions during your initial discussions is essential to ensure they’re the right fit for your needs. This guide outlines 12 crucial questions to ask, along with insights on how their answers can help you make an informed decision.
The questions you ask an app development agency serve as more than an interview—they’re a roadmap for establishing a strong, collaborative partnership.
Your app may require specialised skills or a particular approach. Asking targeted questions helps you gauge the agency’s experience and whether they have a proven track record in projects like yours.
Clear communication ensures that both parties have a shared understanding of the project’s goals, scope, and timelines. Questions provide the framework to outline and agree on expectations from the outset.
Potential issues like delays, miscommunication, or unclear pricing can derail a project. Questions allow you to spot and address these risks before committing to a contract.
If you’re looking for tips on how to choose an app development company, you can’t go wrong with our question bank. Take a note of the following questions, compiled by our experts, to help you find an expert app developer and sift through the rest.
First, ask these questions to reveal the agency’s ability to deliver on your vision, plus their experience working with projects like yours.
Ask for examples of apps they’ve built that are similar to what you need. For instance, if you’re developing an e-commerce app, check whether they’ve worked on projects with complex product catalogues or integrations. Look for specific results, such as user engagement metrics or ROI improvements.
Case studies highlight the agency’s problem-solving approach, while references from previous clients offer an honest perspective on their strengths and weaknesses. Don’t hesitate to ask for contact details to verify their claims.
Next, it’s important to ask about next steps and what the process looks like. Remember, a smooth process is essential for staying on time and budget, and an expert app developer in London will be open about how they work.
Look for agencies that follow a structured process, such as Agile, which allows for iterative improvements and collaboration. Ask about key milestones like prototyping, testing, and launch.
Timelines often determine the feasibility of your project. Agencies should provide realistic timeframes and explain how they manage delays or unforeseen issues.
Understanding who will work on your project gives you confidence in the agency’s capabilities. If you’re looking at a long-term project, you’ll be working with these people for the long term! Make sure you’re happy to do so.
Find out the roles and expertise of team members. Will you have a dedicated project manager, or will communication be direct with developers? A clear team structure ensures accountability.
Outsourcing can impact quality and communication. If tasks are outsourced, ask how they ensure quality control and seamless collaboration across teams.
The agency’s technical approach will affect your app’s longevity and scalability.
Ensure their technology stack aligns with your app’s requirements. For example, if you need a scalable backend or advanced AI features, check whether their tools can support these needs.
Scalability is critical for future growth. Agencies should have a plan for scaling user loads, integrating new features, and adapting to changing technologies.
Regular updates and clear communication channels are key to a successful partnership.
Find out how often you’ll receive updates and which tools they use for communication (e.g., Slack, email, or project management software). Regular check-ins keep everyone aligned.
Changes are inevitable in app development. Ask how they handle revisions, whether these are included in the initial scope, and how they affect timelines and costs.
Budget clarity avoids surprises down the line.
Agencies should provide transparent breakdowns of costs, including design, development, testing, and post-launch support. Be wary of vague or incomplete estimates.
An app’s journey doesn’t end at launch. Post-launch services, such as bug fixes and updates, are crucial for maintaining your app’s performance and relevance.
Beyond these questions, there can be other things to think about when making a decision. Let’s take a look at a couple here.
Custom apps offer greater flexibility but may take longer to develop. Templates can save time but often come with limitations. Decide what’s more important for your goals.
Ensure the agency follows data protection laws, especially if your app handles sensitive information. Discuss ownership of the app and intellectual property rights.
A good agency is one you can work with beyond the initial project. Ask about their approach to long-term partnerships and their ability to support your evolving needs.

Not happy with the answers you’re getting? Got other signs that are making you wary? Here are some red flags to look for.
If an agency can’t provide clear responses to your questions, it may indicate inexperience or poor organisation.
Be cautious of agencies that make ambitious claims without showing examples of similar work.
A reluctance to share references or portfolio details should raise concerns about their credibility.
Disorganised or infrequent communication can lead to delays and misunderstandings.
Unclear contracts or hidden fees can lead to disputes later. Ensure everything is detailed in writing before proceeding.
The success of your app depends on the agency you choose. By asking these 12 questions, you can confidently assess their expertise, processes, and ability to deliver on your vision.
If you’re searching for an expert app developer in London, WASH & CUT HAIR SALOON LIMITED offers the technical skill and collaborative approach to make your app a success. Contact us today and let us show you how we can make your next project take off.