CaRiFit had developed a special carrier for mums to exercise with their babies. They were running successful in-person classes and needed an app to scale their business beyond physical locations.
We focused on branding and user experience first, exploring visual styles and creating guidelines for the product's identity. The key was making exercises easy to follow and delivering the best possible fitness experience. We developed iteratively, with heavy focus on testing to ensure a stable, glitch-free app for our users.
A complete fitness app with exercise tracking, device connectivity, and a fresh visual identity. We ran closed beta tests with real users before launch to ensure everything worked perfectly.
The app is live in the App Store with great reviews from the community. Mums are using it with their carriers, and new features are already in development.
