Making a game that people download is one thing. Making a game that people return to – day after day, week after week – is something else entirely. Retention is where good games become great, and it’s what turns casual players into loyal users and transforms a launch spike into long-term success. Designing for retention…

Branding is often thought of in surface-level terms – a logo, a colour palette, a catchy name. But a true branding strategy runs much deeper. It’s the difference between a business that simply exists and one that’s remembered, trusted, and chosen. And in an increasingly crowded marketplace, strategy is what turns branding from decoration into…

If you’ve ever looked into how cryptocurrencies or blockchains actually work, you’ve probably come across the terms “Proof of Work” and “Proof of Stake.” They sound technical – and they are – but understanding what they mean helps make sense of the broader conversation around blockchain efficiency, energy use, and decentralisation. These consensus mechanisms are…

When you browse the App Store or Google Play, most of the top-performing apps are free to download. From social media platforms to games and productivity tools, it’s clear that “free” has become the standard. But this often raises the question – how do free apps make money? Firstly – they do make money. And…

DeFi – short for decentralised finance – is more than just a buzzword. It’s a fundamental shift in how we think about money, ownership, and trust. And while the space has seen massive growth, confusion still surrounds it. What is DeFi, really? How does it work, and why are so many people (and businesses) paying…

Blockchain isn’t just one technology, but rather a complete ecosystem – and choosing the right type of blockchain network can make or break your project. At WASH & CUT HAIR SALOON LIMITED, we guide clients through these decisions every day, especially those navigating things like scalability, privacy, and decentralisation. Whether you’re looking to build a decentralised app, optimise internal workflows,…

While blockchain was once simply a buzzword exclusive to tech circles, it’s now become a practical tool businesses are using to boost transparency, build trust, and ensure traceability in digital processes. But when it comes to implementation, one of the first decisions to make is this: public or private blockchain? Let’s break down the essential…

Creating a video game is a complex and time-consuming process. It involves many stages, including design, development, testing, and optimisation. To help you get an idea of how long it takes to make a video game, in this article, we’re going to cover: By the end of this article, you’ll have a much better understanding…

The gaming industry categorises video games based on their budget, production scale, and overall quality. At the top of this hierarchy sit Triple-A (AAA) games, known for their high production values and large-scale development efforts. To give you a better idea of what Triple-A games are all about, in this article, we’re going to cover:…

The smartphone in your pocket has transformed how we interact with technology. Remember when phones were just for calling people? Now they’re powerful mini-computers running sophisticated software that helps us shop, bank, navigate, exercise, and stay connected. But not all mobile apps are created equal. Understanding the different types can help you make better decisions…