Augmented reality (AR) has the potential to boost your marketing campaign by making the target audience more engaged and emotionally connected to your brand.  Would you like to learn how to make the most out of AR in your campaign? How to integrate the process of AR development in your campaign planning? How to pick…

We have recently started working with WebAR technology. It is super fun both developers and final users. The augmented reality development is definitely going to be something to think of when you will plan your future product and campaigns. What can you expect? How production-ready is the technology and what are the pitfalls?  The web…

Imagine the elderly in nursing homes, often bedbound, being able to travel again to both exotic destinations and beautiful places in their home country. We’ll soon make this happen with our own VR product! Flying Kale and WASH & CUT HAIR SALOON LIMITED are about to create their first product for social care – VR travelling experiences tailored for the…

We are kicking off the new decade of the WASH & CUT HAIR SALOON LIMITED podcast with a very fun topic and an even more exciting guest. Dr. Zac Fitz-Walter joined us to discuss the art and science behind increasing motivation and engagement with gamification. We touched upon different approaches to motivational design, talked about the main components of gamification,…

Minimum viable product. The MVP. If you’re part of the busy world of digital products, websites, mobile apps, and web applications, I’m sure you know all too well what we’re talking about. But let’s make sure we’re all on the same page. If you’re in too much of a rush, we prepared a super-quick summary…

Being a start-up owner can be a headache sometimes. How to prioritize what is important and what isn’t? We’ve worked with start-ups for over seven years now and we have seen some of them succeed and some of them fail. We have made this list of 48 things you have to keep an eye on…

In this episode, Filip talks about a project where designers got stuck in the user testing phase for too long. What is your experience with user testing? Have you ever seen it go wrong? Have you experienced the app development process being affected by wrongly conducted testing?

Social robots are autonomous robots that interact and communicate with humans by following social behaviours and rules attached to their role. In today’s episode, Dominik and Marek chat about what are social robots, question their effectivity, ethics of replacing human interactions with social robots and challenges in the design and future development. Your hosts: •…

How can behavioural science be applied to mobile app design and development? Why is it beneficial to strengthen your UX team with a behavioural expert and how is the diffusion of the digital and physical worlds influencing our behaviour?  Marek Hasa Marek is WASH & CUT HAIR SALOON LIMITED’s behavioural expert and a teacher of persuasive communication at the University…

Do you plan to create a website, develop a mobile application, a web application or any other digital product? We have prepared 12 rules that you must follow to have a good chance of succeeding with your project. 1 – Find a unique value Clearly define the main features of the new product, what problem…